Well, I still keep in mind that it's only a relatively small group that's interested in the Eastern front, so that won't make big money for BF. That's very likely also the reason why few resources and little priority were given to Fire and Rubble, which perhaps has been a sideshow, used as a smokescreen.
A completly new game, developed in utter secrecy and almost at the same time upon us as a module we've been waiting years and years for and developed by a couple of guys, while the module that has been worked on by most of the team took more than 5 years?
I'm hoping for more such surprises appearing out of the smokescreen in the coming years, yet it's hard to believe. But hey, who cares, as long as we get the games we want!