I think the pricing model is wrong. I understand why it was implementated this way because it must have been hard to judge the demand for online play also there was a fan base from the card game which could be used to pay for development costs.
The computer industry has been slowly changing, so that some of the biggest (by market cap) are not even thought of as computer companies. These would be Google, Ebay etc. They make there money by providing a service. How many on here have used Google? How many have even given one penny to Google? This company has a market cap of 120 billion US$.
I would have preferred paying an annual subscription of $36.00 or $24.00 for six months, instead of $46.00 for the CD.
No doubt Battlefront are well aware of subscription based pricing models but for discussion sake here are the benefits.
</font> Very low distribution costs
The problem with the CD in the mail is of course you need to stock them and send them which is expensive. Why is it that pirates can download the game but paying customers have to wait? Sure some people would still want a CD but at least allow others the option of immediate gratification.</font>Sustainable development
The problem with the current model is that to generate revenues you need to either expand the user base or sell a new upgrade (ver 2.0) to the existing users. A subsription provides a steady revenue stream as opposed to the big release method. Also from a development perspective it is easier to develop incrementally. Bugs can be found easier and the development team is more balanced, no rush to release, and the users can get the 'new game feeling'. For example the new upgrade to be released will let seasoned vets have something new to play with. Reading these boards I see this as a big plus since I get the impression folks are more concerned that freeloaders could cause the game to be abandoned rather than morality over the fact someone is not paying.</font>How much is a dollar?
Not discussed much but all the big companies charge their rich customers more. Microsoft charges much more for the same product in Germany than it does in China. The $35.00 to a New York office worker is more like $140.00 to the office worker in Warsaw, $200 with p&p. For DiF probably not practical to have different pricing per area but Blizzard have 300k Warcraft users in China and they aren't paying $30.00 a shot.</font>Local and casual users
Some people like playing locally and don't want to play online. These could use an activation code which could be purchased. Not perfect but if Microsoft can't stop the pirates Battlefront won't either. For casual users you could purchase a number of piliots at a dollar a piece? Something like that.</font>
Anyway I'm sure that Battlefront have been over this many times before but I felt like throwing in my tuppence.