"As an added incentive to Pre-Order, those customers that use this option will be able to download the game prior to the April 19th release date (exact date to be announced later)."
This quote is from the Main page and lends the belief that the game would be released about a week prior to the release date, give or take a few days. Any reasonable person (sans the Battlefront Breakfast Club) would assume that the game would be released at the very latest by tuesday, anything less would be more misleading than Microsoft or any other low balling 'Corps for Cash' that reels in game customers for a pre release download. Not even the major league game designers would say, "Hey, pre buy the game and we'll let you download it 24 hours early...!" Even the lil console kiddies would laugh...
Point being I want to purchase more BF games but not if they pull something like "download the game prior to the April 19th release date (exact date to be announced later)." and release on 18th...?!! It's just shoddy wording to put it in the nicest light possible. Customers are use to seeing bait and switch tactics in any major corporation, they dont want to see it in their backyard, mom and pop, niche game market.