Sure, I'm a competitive person who likes winning, but like many others who have posted before, I enjoy more the thrill of discovery, the close of battle, the artful and dangerous give-and-take dance of combat, and the repartee that an interesting opponent and I can engage in. I enjoy most of all, perhaps, the chance to learn from better and more practiced opponents, and hopefully in the future, the chance to be able to help others learn.
I detest sore losers and also don't much enjoy games where there is none of the back-and-forth banter.
Just my $0.02.